Paul Mitchell Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-coloured hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.
To Use: Massage into wet hair. Allow to remain on hair for 1-5 minutes, rinse. Repeat as needed. Follow with Platinum Blonde Conditioner.